Who are we?
We both know that I like video games, and you like video games, but who else is in good company with us? The video game demographic breakdown is probably pretty different than what you think.
(Most of these bullet points are from a Wikipedia snapshot of a 2011 summary by the Entertainment Software Association (ESA) based on a study of almost 1,200 American households. I’ll tell when infor is from another source.)
- The average gamer is 37 years old and has been playing for 12 years. Eighty-two percent of gamers are 18 years of age or older.
- Forty-two percent of all players are women and women over 18 years of age are one of the industry’s fastest growing demographics.
- Twenty-nine percent of game players are over the age of 50, an increase from nine percent in 1999.
- Sixty-five percent of gamers play games with other gamers in person.
- Fifty-five percent of gamers play games on their phones or handheld device.
Check out this WHOA! Fact: Today, adult women represent a greater portion of the game-playing population (37 percent) than boys age 17 or younger (13 percent).
Not Everyone believes it:
Let’s take a quick look at the breakdown of percent of gamers by race:
Clearly video game demographics are very different in reality than the “young, single, white or Asian male only” stereotype that is in most people’s minds.
Now developers just have to develop games and characters that reflect these more varied demographics.
Video games have come a long way since their inception and have evolved into many very different types of games and experiences that attract a wide range of people. I’m excited that we are all gamers. It’s about time that we all welcome and embrace each other for who we really are.